Cristal to Budwiser?
0 Comments Published by Robyn on Thursday, October 19, 2006 at 10/19/2006 02:50:00 PM.
Anheuser-Busch has hired Jay-Z as its new co-brand director for Budweiser Select, banking on his celebrity and entrepreneurial expertise to help lift its beer brand. "He's got great appeal," she told the St. Louis Post-Dispatch, adding that Jay-Z can help Anheuser-Busch "reach people in groundbreaking ways."
I dont think think bringing Jay-Z on board is going to raise the popularity of Budweiser. Everyone knows what it tastes like and we all know its tastes horrible. It's not like its a product we have never tasted before.
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