Who wants to smell like Jessica? - She will launch New -Signature Fragrance!

Jessica Simpson, who has already lent her name and likeness to everything from a line of edible makeup to pizza has added another item to the long list — perfume. It was announced this morning that she has joined forces with the Camuto Group and Parlux Fragrances to launch her very first signature fragrance. The yet-to-be-named line of scents is being planned U.S. debut in July 2008 and is intended to "reflect Ms. Simpson’s style, personality and confidence."“I wanted to partner with a company that would be able to express my personality through a fragrance," said Jessica in a statement. "After meeting with Parlux, I’m extremely excited to start the development process with them.”“Jessica's talent, charm and values have made her America’s Sweetheart and have shown her to be the kind of person that women of all ages can admire,” says Neil Katz, Chairman and CEO, Parlux Fragrances, Inc., which has similar deals with Paris Hilton and Maria Sharapova. “Having Jessica as a partner is a great global opportunity for our company.”



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